Because giving away promotional merchandise means spending a good amount of your marketing budget on the items, it would be wise for you to be circumspect on your expenses. To manage your finances and to ensure that your branding effort will be effective, take a look at these ideas.
Review your targets
For effective marketing through promo items, you should give out items that are suitable for the type of prospects that you have. For instance, if you target students or youngsters, you might want to give away ballers, pens, key chains, lanyards or notepads while ladles, umbrellas, coasters, aprons or wall clocks would be most suited to parents or mothers. Take a look at the demographics of your targets and choose items that will be appreciated by your prospects.
Since you are going to spend on promotional merchandise, you might as well ensure that your expenses will not go to waste by choosing items that will serve its purpose for the longest time. Some of the long lasting promo items are tee shirts, towels, tote bags and caps. However, you must factor in the quality of the promo items. Even small or cheap promo items can last long if they are of excellent quality.
Choose functional items
In order to ensure that your promo materials will continually expose your brand, give away highly functional promo items that will be used by your prospects. This is the reason why it is important to review the demographics of your prospects such as their age range, gender, interests and other important details.
Plan your marketing strategy well
Doing an extensive marketing endeavor through the use of promotional merchandise can take a few weeks to a few months starting from planning to actual distribution. Avoid rush orders to ensure best results and also for you to have more time to choose the right items and to pick the right supplier. There are a lot of vendors on the internet for you to choose from but pick one that has positive reputation among its customers.